Jim Koch

Founder & Brewer, Samuel Adams


Jim Koch, founder and brewer of Samuel Adams, is passionate about brewing craft beer.  As a sixth-generation brewer, beer runs in his blood but the brewing business was bleak when Jim wanted to start his brewery. He attended Harvard and earned an undergraduate degree and advanced degrees in Business and Law, taught adventure skills for Outward Bound and worked for Boston Consulting Group, counseling corporations while also learning from them.


In 1984, Jim decided to pursue his dream. Following family tradition, he brewed his great-great grandfather’s lager recipe. Brewing the first batch in his kitchen, he named the beer Samuel Adams Boston Lager.  Unbeknownst to Jim, Samuel Adams Boston Lager would soon become a catalyst of the American craft beer revolution and over the past 34 years, Samuel Adams has become one of America’s largest craft breweries and has championed other small food, beverage and brewing entrepreneurs through its philanthropic initiative, Brewing the American Dream.


Jim is also the author of the National Best-Selling book, Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two.

All sessions

Talk Title To Be Announced

  • 25 September, 2020
  • 13:30 - 13:50